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As the new year begins, those responsible for the
management of gift planning programs should be aware of a variety of recent and
proposed legislative changes that may affect the way the nation’s nonprofits
raise funds in 2004. By keeping these changes in mind, gift planners can
safely chart a course to a successful new year.
The Sarbanes-Oxley Act
In the wake of various
corporate scandals, in 2002 Congress passed the American Competitiveness and
Corporate Accountability Act, also known as the Sarbanes-Oxley Act. Congress
passed this act to provide strict oversight of corporate governance of
publicly traded companies. Even though the bulk of the law does not specifically
apply to nonprofits, some sections do apply to the nonprofit community.
Nonprofits should be prepared to achieve ever-higher levels of accountability
and should expect pressure from advisors and volunteers to adopt policies to
avoid possible problems. For more on the Sarbanes-Oxley Act or its implications
for nonprofits, see www.sarbanes-oxley.com
or www.afp-net.org.
News from the IRS
For 2004 the Internal Revenue
Service has created an exempt organization compliance unit, which can be
expected to identify and pursue what it considers to be tax avoidance schemes
or other noncompliance issues. On the positive side, the service may also
release new sample unitrust forms to complement the recently issued CRAT forms.
Check www.irs.gov for details.
Do Not Call registry
Judicious use of the telephone
may well be the call of the day in the aftermath of Madigan v. Telemarketing
Associates and the National Do Not Call registry. Even though neither of these
items directly applies to gift planning calls made by nonprofit gift planners,
you should be sensitive to the reception unsolicited calls may receive. Be sure
to clearly identify yourself and the purpose of the call and respond according
to how your call is received. Don’t expect donors who have placed their names
on “do not call” lists to know or care that the law exempted nonprofits from
its reach. For telemarketing efforts, 2004 may become a “year of
distinction.”
Estate and gift tax changes
The permanent repeal of the
estate tax and its effect on charitable giving is likely to be widely debated
again in fall 2004 elections. In the meantime, the estate tax exemption equivalent
rises to $1.5 million effective January 1, 2004. In a
related area, many individual states are reviewing and revising their estate or
inheritance tax laws. Be sure to periodically check how such changes may affect
your organization’s gift planning efforts in 2004.
The CARE Act
The CARE Act and other
charitable giving legislation are being carried over for consideration again
in 2004. Those who have delayed or postponed fund-raising activities while
waiting for the passage of this legislation the last several years may have
done so at a great cost to the organizations they represent. Regardless of the
fate of the proposed legislation, gift planners should continue to assist donors
with planning their gifts in the most effective manner possible. The CARE Act
has been altered from its original form in ways that may reduce its ultimate
impact. For example, it now only applies to IRA funds, not 401(k) or other
popular plans. Also, all income from trusts and gift annuities funded from IRA
assets will be subject to ordinary income rates. This development comes just at
a time when the 15% tax on capital gains and dividends makes funding with
other assets more attractive than ever. Keep up to date on the status of the
CARE Act and other charitable giving initiatives in Congress at the Library of
Congress’s Web site, Thomas.loc.gov.
The key to a successful year
in 2004 is to keep your eyes open so that you can sidestep any obstacles that
you encounter. Steering clear of the bumps in the road may then allow you to
continue on your course to having a very successful year.
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